BVLGARI unveils the ‘Aluminium Vision Gran Turismo’, a concept car embodying Italian design and watchmaking excellence.
BVLGARI, the esteemed Roman jeweler, recently made a groundbreaking entrance into the digital automotive world with the unveiling of their ‘BVLGARI Aluminium Vision Gran Turismo’ concept car. The reveal, which took place during the Gran Turismo World Series World Finals 2023 in Barcelona, marks a significant milestone for the luxury brand, best known for its exquisite timepieces.
The ‘BVLGARI Aluminium Vision Gran Turismo‘ is a digital embodiment of the brand’s rich heritage and craftsmanship. Drawing inspiration from the iconic BVLGARI Aluminium watch, first introduced in 1998, this concept car captures the essence of the timepiece’s sporty and smart design. Its sleek ‘barchetta’ body style exudes a sense of dynamic movement, lightness, and performance, encapsulating the spirit of Italian automotive design combined with BVLGARI’s iconic Italian luxury.
The collaboration between BVLGARI’s Product Creation Executive Director, Fabrizio Buonamassa Stigliani, and renowned automotive designer Fabio Filippini, formerly of Pininfarina, has been pivotal in shaping the car’s unique character. This partnership has resulted in a car that seamlessly blends pure, geometric shapes with the Italian tradition of creativity and character. The design pays homage to the golden era of Italian concept cars from the ’60s and ’70s, featuring elements like sporty three-spoke steering wheels and walnut dashboards.
What sets the ‘BVLGARI Aluminium Vision Gran Turismo’ apart is its commitment to timeless design. The car transcends temporary fashions and short-term trends, embodying the enduring essence of BVLGARI’s design DNA. It’s a testament to the brand’s ability to innovate while staying true to its roots.
Fans of the Gran Turismo gaming franchise will have the opportunity to experience this masterpiece themselves when the ‘BVLGARI Aluminium Vision Gran Turismo’ is added to ‘Gran Turismo 7’ in 2024. This inclusion is not just a significant moment for BVLGARI and the Gran Turismo series, but it also represents a new era where luxury fashion and digital automotive design intersect. The unveiling of this concept car is a bold statement from BVLGARI, highlighting their versatility and forward-thinking approach. It’s a fusion of world-class watchmaking and automotive design, two fields that share a deep appreciation for precision, aesthetics, and innovation.
As BVLGARI continues to push the boundaries of design and technology, the ‘BVLGARI Aluminium Vision Gran Turismo’ stands as a shining example of what’s possible when creativity and tradition blend seamlessly. For aficionados of luxury cars and watches alike, the ‘BVLGARI Aluminium Vision Gran Turismo’ is a symbol of elegance, innovation, and timeless style.
Image Source: Gran Turismo